Privacy Policy

Privacy Policy

Makena (also referred to as “we,” “us,” or “our”) is a Hawai’i-based jewelry brand operated by SoHa Brands on the Shopify platform. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website makena.com (the “Site”), make a purchase, or otherwise interact with us.

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We never have and never will.

Information We Collect

We collect only the information necessary to complete your order, provide customer service, improve our products, and comply with the law.

a. Information You Provide Directly

Name, billing/shipping address, email address, and phone number (when you place an order or create an account)
Payment information (processed securely by Shopify Payments, Stripe, PayPal, or other PCI-compliant payment processors — we never see or store
your full credit card number)
Any messages or information you voluntarily send us (e.g., customer service inquiries, reviews, or custom jewelry requests)

b. Information Collected Automatically

IP address, browser type, device information, and operating system
Pages viewed, time spent on the Site, referring website, and other analytics data (collected via Shopify Analytics, Google Analytics, Meta Pixel, and similar tools)
Cookies and similar tracking technologies (see Section 6 below)

c. Information from Third Parties

If you use “Shop Pay,” Apple Pay, Google Pay, or log in via Shopify, we receive limited information from those services to complete your transaction.

How We Use Your Information

We use your information only for the following legitimate business purposes:

Process and fulfill your orders (including shipping and handling)
Send order confirmations, shipping updates, and tracking information
Provide customer support
Send you occasional marketing emails (only if you opt-in; you can
unsubscribe at any time)
Prevent fraud and secure our Site
Comply with legal obligations (taxes, customs declarations
for international orders, etc.)
Improve our website, products, and customer experience

How We Share Your Information

We share your information only in these limited cases:

With Shopify Inc. and its subprocessors (necessary to operate the Site and process payments — Shopify’s privacy policy applies)
With trusted shipping carriers (USPS, FedEx, UPS, DHL, etc.) to deliver
your order
With fraud prevention services
With law enforcement or government authorities if required
by law (e.g., court order or subpoena)
In the event of a merger, sale of company assets, or bankruptcy (your information may be transferred as a business asset)

Again, we do not sell your personal information to anyone.

Data Retention

We keep your personal information only as long as necessary:

Order information: 7 years (required for tax and accounting purposes in
Hawai’i and federal law)
Account information: until you ask us to delete it
Marketing subscribers: until you unsubscribe

After that, we securely delete or anonymize your data.

Your Rights

You have the right to:

Know what personal information we have collected about you
Access or receive a copy of your personal information
Correct inaccurate information
Delete your personal information (subject to legal exceptions such as completed transactions we must keep for tax purposes)
Opt-out of the “sale” of personal information (we do not sell your data, so this does not apply — but the right is still yours)
Non-discrimination for exercising your privacy rights

Hawai’i residents and California residents may submit a request by:

Email: aloha@makenahawaii.co
Submitting the form on our Contact page

We will verify your identity and respond within the timeframes required by
law (usually 45 days).

Cookies & Tracking Technologies

We use cookies and similar technologies to make the Site work, remember your cart, and analyze traffic. You can control cookies through your browser settings. We respect “Do Not Track” signals where required by law.

Security

We use industry-standard encryption (SSL/TLS) and Shopify’s PCI-DSS Level 1 compliant infrastructure. While no system is 100% secure, we take reasonable
measures to protect your information.

Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn we have done so,
we will delete it immediately.

International Transfers

Your information is processed in the United States and Canada (via Shopify). By using our Site, you consent to this transfer.

Changes to This Policy

We may update this Privacy Policy from time to time. The new version will be posted on this page with an updated “Effective Date.” Your continued use of the Site after changes constitutes acceptance of the new policy.